In Blog, PTC Member Profiles

Sergio Ribeiro, VP of Sales and Operations & Co-Founder, International Digital Solutions S.A.

Sergio Ribeiro
VP of Sales and Operations & Co-Founder
International Digital Solutions S.A.

IDS

Sergio Ribeiro is the VP of Sales and Operations and co-founder of International Digital Solutions S.A., a company headquartered in Brazil and operating across Latin America. With a master’s degree in engineering, he has held leadership roles in several data center companies, spanning various segments of the supply chain. Sergio has been instrumental in forging exclusive partnerships and delivering innovative projects, driving business growth, and operational excellence. His expertise includes strategic collaborations and enhancing efficiency in CAPEX and liquid cooling solutions for high-capacity data centers.

How can telecommunications technologies help humanity?

Telecommunications technologies rely on robust data center infrastructure to support connectivity, innovation, and critical services. In emerging markets, challenges like energy efficiency and infrastructure gaps require tailored solutions. By addressing these issues, data centers enable reliable access to digital tools, fostering inclusion, economic growth, and resilience in underserved regions.

How can corporations and researchers best serve the next generation?

Corporations and researchers can best serve the next generation by driving sustainable innovation, fostering education, and addressing global challenges through advanced solutions. By developing energy-efficient and adaptable technologies, such as those IDS provides for data centers, they contribute to a more resilient future. Collaboration between industry and academia ensures the creation of opportunities, tailored solutions, and skills for emerging markets like Latin America, empowering the next generation to tackle complex problems with customized, impactful approaches.

Is it important for companies to continue to innovate their organization or offerings, and why?

Innovation is essential, especially in heterogeneous regions like Latin America, where product and solution tropicalization is vital to meet diverse needs. At IDS, we continuously enhance our offerings, including data center infrastructure like UPS systems and liquid cooling, to deliver reliable, energy-efficient solutions. Our ability to customize products and provide excellent service ensures we address regional challenges effectively, supporting the growth of advanced data center capabilities across Latin America while maintaining our leadership in the market.

What value does PTC hold for you/your company?

PTC provides IDS with invaluable opportunities to engage with industry leaders, gain insights into emerging trends, and establish strategic partnerships. These interactions enhance our ability to deliver innovative, customized data center solutions across Latin America, ensuring we meet the region’s unique demands effectively. Participating in PTC events reinforces our commitment to excellence and positions us at the forefront of the digital infrastructure sector.

How does PTC fit your company’s goals?

PTC aligns with IDS’ objectives by facilitating engagement with industry leaders, providing insights into emerging trends, and fostering strategic partnerships. Participation in PTC events enhances our ability to deliver innovative, customized data center solutions across Latin America, ensuring we effectively meet the region’s unique demands.

What advice would you share with current and future graduates interested in this field?

Telecommunications, AI, and data center industries are some of the most dynamic and challenging fields today, offering immense opportunities for growth and innovation. These sectors are in dire need of fresh talent to tackle complex problems and drive progress. For current and future graduates, there has never been a more exciting time to join. I’d also encourage exploring emerging markets, where the demand for innovative solutions creates incredible opportunities to make a meaningful impact. 

What is something that not many people know about you?

In my younger years, I was a promising swimmer with opportunities to join top teams and dreams of competing in the Olympics. Life, however, had other plans—and I traded the pool for engineering, but the passion for challenges remains!

About International Digital Solutions S.A. (IDS)
International Digital Solutions S.A. (IDS) is a leading provider of advanced infrastructure solutions for data centers across Latin America. Headquartered in Brazil, IDS specializes in delivering a wide range of equipment, including diesel generators, batteries, UPS systems, liquid cooling technologies, and other mission-critical solutions. The company is committed to operational excellence and sustainability, collaborating with global partners to address the region’s growing demand for reliable and energy-efficient data center infrastructure. With expertise spanning the entire supply chain, IDS ensures seamless integration and top-tier performance for high-capacity facilities throughout Latin America. 

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